Every field has its own vocabulary, and this one has more than its share. None of it is complicated once somebody says it plainly. That's all this page does — definitions, with no strategy attached.
You don't have to read it in order, or at all. Come back whenever a word trips you up.
You recommend somebody else's product. If the person you sent goes on to buy it, the company pays you a share of the sale.
You don't make the product. You don't hold inventory, take the payment, ship anything, or handle the refund when somebody changes their mind. The company does all of that. Your part is the recommendation and the link.
The link is what makes it work. It's an ordinary web address with an identifier attached to it - yours. When somebody clicks that version of the address and buys, the company's system knows which account to credit.
That's the entire mechanism. Everything else you'll ever read about affiliate marketing is a method for getting more of the right people to see the link.
The names and email addresses of people who asked to hear from you.
The word "list" makes it sound like a spreadsheet you could buy somewhere. It isn't. Every person on a real list typed their own address into a form and clicked a button. That permission is the whole point, and it's also the law in most places.
Why would anyone hand over an address? Because you offered something specific they wanted, and the address was the price.
A list is yours in a way a social media following isn't. You can write to those people without paying anyone for the privilege, and without a platform deciding how many of them get to see it.
Software that sends email for you, on a schedule you set in advance.
You write five emails once. You decide that email one goes out the day somebody joins, email two the next day, email three three days later, and so on. Then you stop thinking about it. Every new subscriber starts on their own day one - somebody who joins on a Tuesday in March gets email one that Tuesday, and somebody who joins next year gets the same email on their own first day.
Most autoresponders also let you write a one-off email to everybody at once. That's called a broadcast.
Underneath the name, it's a scheduler with a mailing list attached to it.
A single web page with one job: collect an email address.
No menu across the top. No sidebar. No links going anywhere else. A headline, a short promise, one field to type an address into, and one button.
You'll also see it called a capture page, a squeeze page, or an opt-in page. Same thing.
The difference between a landing page and a website is what you're asking the visitor to do. A website invites people to wander around. A landing page asks one question and waits for the answer.
Currency inside an advertising network. You earn credits by viewing other members' ads, and you spend credits to have your own ad shown to them.
No money changes hands. Time is the payment. This is how a free account on a platform like LeadsLeap gets traffic - you sit down, you look at other people's ads for a while, and the credits you earn buy views on yours.
Paid accounts on most of these platforms are structured so you do less of that, or none of it. That trade - your time against a monthly fee - is a real decision, and it's one worth making later, with your own numbers in front of you, rather than now.
The money you're paid for a sale you referred.
It's either a flat amount per sale or a percentage of the price. Both are common.
The distinction worth knowing is one-time versus recurring. A one-time commission is paid once, when the person buys. A recurring commission is paid every month the person stays subscribed to whatever they bought. That's why so many people promote software - the sale keeps paying as long as the customer sticks around.
Commissions are paid after the refund window closes, not the moment somebody clicks. And nobody owes you anything until a sale actually happens. That's the honest shape of the arrangement, and it cuts both ways.
Nothing on this page is a strategy. It's just the vocabulary. When you're ready to start, Module 1 is where the course begins.
$17, BOUGHT ONCE
Module 4 - Your first twenty visitors
Module 5 - What to say to new subscribers
Module 6 - The sequence that runs without you
No subscription, no upsell, no reseller rights.