Every field has its own vocabulary, and this one has more than its share. None of it is complicated once somebody says it plainly. That's all this page does - definitions, with no strategy attached.
You don't have to read it in order, or at all. Come back whenever a word trips you up.
The separate window an ad opens in when you click it.
Rather than sending you off to the advertiser's website and losing you, the system opens the ad in its own window with a strip along the edge that tracks your viewing time. Close it when you're done and the next ad appears.
The practical consequence: if pop-up windows are blocked in your browser, ads may not open at all.
A web address with your account number built into it, so a company knows when a sale came from you.
You get one by joining a company's affiliate program. Once you're in, your link is waiting in their affiliate dashboard.
Many programs pay only when somebody buys or upgrades, not when they sign up for something free.
You recommend somebody else's product. If the person you sent goes on to buy it, the company pays you a share of the sale.
You don't make the product. You don't hold inventory, take the payment, ship anything, or handle the refund when somebody changes their mind. The company does all of that. Your part is the recommendation and the link.
The link is what makes it work. It's an ordinary web address with an identifier attached to it - yours. When somebody clicks that version of the address and buys, the company's system knows which account to credit.
That's the entire mechanism. Everything else you'll ever read about affiliate marketing is a method for getting more of the right people to see the link.
Two ways of deciding how much of your credit balance an ad is allowed to spend.
Auto Mode lets the ad run whenever there are credits in your account. It's the normal setting.
Preload Mode sets aside a fixed number of credits for that one ad. When they're used up the ad stops, even if there are credits sitting in your account.
Preload matters when you're running several ads and want to keep one from eating everything. With one ad, Auto is simpler.
An instruction you give Systeme.io that says: when this happens, do that.
It has two halves. The trigger is the thing that happens - somebody fills in your form. The action is what you want done about it - add them to your campaign, or put a tag on them.
You set it once and it runs every time after that, without you there. Most of what feels automatic about an email list is a handful of these quietly doing their job.
Software that sends email for you, on a schedule you set in advance.
You write five emails once. You decide that email one goes out the day somebody joins, email two the next day, email three three days later, and so on. Then you stop thinking about it. Every new subscriber starts on their own day one - somebody who joins on a Tuesday in March gets email one that Tuesday, and somebody who joins next year gets the same email on their own first day.
Most autoresponders also let you write a one-off email to everybody at once. That's called a broadcast.
Underneath the name, it's a scheduler with a mailing list attached to it.
A number people use as a standard to measure themselves against - an "average" signup rate, or a "good" open rate.
Every benchmark was measured on somebody else's list, somebody else's page and somebody else's traffic.
A one-off email sent to everybody on your list at the same moment.
The opposite of an email series, which is written in advance and reaches each person on their own schedule. A broadcast is for right now - something happened, something changed, you had a thought worth sending. Once it has gone, it has gone. People who join tomorrow will never see it.
Systeme.io's name for a series of emails that go out automatically, one after another, on a schedule you set.
You write the emails once. Then anybody who joins your list gets the first one on the day they join, the second a couple of days later, and so on down the line - each person moving through at their own pace, counting from their own signup day.
Other tools call the same thing an autoresponder series or an email sequence. Systeme.io calls it a campaign, so that's the word you'll be looking for on screen.
The United States law covering commercial email. It's an acronym, and not a very good one.
For a one-person list, it comes down to a short list of things you must do:
- Put a real postal address in your emails. A PO box or a mailbox service counts.
- Give people a working way to unsubscribe, and honor it promptly.
- Don't lie in your subject line or your "from" name about who you are or what's inside.
Most email tools handle the unsubscribe link for you automatically. The postal address is the part you have to supply yourself, which is why the setup form asks for it.
The penalties are real, and this is the one piece of admin in the course that isn't optional.
A single web page with one job: offering something and asking for an email address in return.
It's a landing page - see below - narrowed to one purpose. Where a landing page is any page somebody lands on, a capture page is specifically the one that captures the address.
You'll also hear it called an opt-in page, a squeeze page, or a lead capture page. Same thing, four names. Systeme.io calls it an opt-in page, and that's the word you'll see when you build yours in Module 3.
What makes it different from a normal web page is what's been taken away. No menu, no links to elsewhere, nothing to click except one button.
One kind of DNS record. It works like a signpost - when somebody types your name, it says the realanswer is over here. Most of the records you will add for Systeme.io are this kind.
Systeme.io's word for one person on your list.
Elsewhere the same person gets called a subscriber or a lead. In Systeme.io they're a contact, and everything the tool knows about them - their address, the day they joined, which tags they carry - hangs off that one record.
Adding somebody to your list and creating a contact are the same act.
The extra step where a new subscriber has to click a link in an email before they officially join your list.
Someone types their address into your page. Before they're really on your list, the system sends them an email that says, in effect, "was this you?" They click the link, and only then are they a subscriber you can write to.
You'll also see it called double opt-in. Same thing.
It costs you some signups, because not everybody clicks. What it gives you is a list of people who definitely wanted to be there and definitely typed their own address. LeadsLeap works this way, and it isn't optional there.
In Systeme.io it's switched off to begin with, so it only happens if you turn it on.
One consequence worth knowing if you do. An address that never gets confirmed isn't kept - Systeme.io drops it after 24 hours.
The money you're paid for a sale you referred.
It's either a flat amount per sale or a percentage of the price. Both are common.
The distinction worth knowing is one-time versus recurring. A one-time commission is paid once, when the person buys. A recurring commission is paid every month the person stays subscribed to whatever they bought. That's why so many people promote software - the sale keeps paying as long as the customer sticks around.
Commissions are paid after the refund window closes, not the moment somebody clicks. And nobody owes you anything until a sale actually happens. That's the honest shape of the arrangement, and it cuts both ways.
A column in LeadsLeap's track link stats that counts how many visitors got one step further than your page.
It works through a small piece of code, the A link, which goes on the page people reach after they sign up. Every time somebody arrives on that page, Convert A goes up by one.
There's a Convert B for the step after that. This course only uses A.
Currency inside an advertising network. You earn credits by viewing other members' ads, and you spend credits to have your own ad shown to them.
No money changes hands. Time is the payment. This is how a free account on a platform like LeadsLeap gets traffic - you sit down, you look at other people's ads for a while, and the credits you earn buy views on yours.
Paid accounts on most of these platforms are structured so you do less of that, or none of it. That trade - your time against a monthly fee - is a real decision, and it's one worth making later, with your own numbers in front of you, rather than now.
An ad you pay for with credits instead of money.
You post the ad, and every time somebody visits your page through it, one credit comes off your balance. Earn credits by viewing other members' ads; spend them getting people to look at yours.
On a free LeadsLeap account you can run three of them at once, and they expire after 14 days, so they need updating every couple of weeks or they quietly stop.
The ad itself is very small: a title of up to 25 characters and a line of text between 40 and 60. Spaces count toward both.
A set of standing notes you give ChatGPT once - how you want it to write, what you are working on,anything it should assume every time. It applies them to every new chat until you change them.
Whether your emails actually arrive. Not whether they were sent - whether they reached the inboxinstead of the spam folder or the promotions tab. It is the word people use for the whole subject.
Another kind of DNS record, and the one that deals with people pretending to be you. It tells theemail providers what to do with mail that claims to come from your domain but did not. Having oneis part of why honest mail from a new name gets trusted.
A line of settings kept wherever you bought your domain, telling the internet where things live.One record points your name at your pages. Others prove that email claiming to be from you reallyis. You add them once and then leave them alone.
The names and email addresses of people who asked to hear from you.
The word "list" makes it sound like a spreadsheet you could buy somewhere. It isn't. Every person on a real list typed their own address into a form and clicked a button. That permission is the whole point, and it's also the law in most places.
Why would anyone hand over an address? Because you offered something specific they wanted, and the address was the price.
A list is yours in a way a social media following isn't. You can write to those people without paying anyone for the privilege, and without a platform deciding how many of them get to see it.
The set of emails that goes out automatically to somebody after they join your list.
You write them once, in order, and give each one a day number. The day counts from when that person signed up, not from a date on the calendar - so somebody who joins today and somebody who joins next year both get the same emails in the same order, each starting from their own first day.
Other tools call the same thing an autoresponder sequence, or a drip campaign.
Written so that it still makes sense whenever somebody reads it.
An evergreen email doesn't mention the day, the season, the news, or what anything costs. It matters most in an email series, because the person reading it may have joined your list two years after you wrote it.
Downloading a copy of information out of a program, usually as a spreadsheet file.
Exporting your contacts from Systeme.io gives you a file of everybody on your list, which you can keep on your own computer whatever happens to the account.
In Systeme.io, a folder holding the pages that belong to one offer, in the order somebody moves through them.
A funnel for a free guide might hold two pages: the one that asks for the address, and the one that hands the guide over afterwards. They sit in the funnel together because they're two steps of the same trip.
The word gets used more grandly elsewhere, usually meaning a whole sales process. Inside Systeme.io it's narrower than that - a container for pages.
The code web pages are written in.
You'll meet it in Systeme.io as the Raw HTML element - a box you can put on a page and paste a piece of code into. Visitors never see the code itself. Some code, like LeadsLeap's A link, does nothing anybody can see at all.
A single web page with one job: get a click.
No menu across the top. No sidebar. No links going anywhere else. A headline, a short promise, and one button. It may also capture an email address.
You'll also see it called a capture page, a squeeze page, or an opt-in page. Same thing.
The difference between a landing page and a website is what you're asking the visitor to do. A website invites people to wander around. A landing page asks one question and waits for the answer.
The small useful thing you give away in exchange for an email address.
A checklist, a short guide, a template, a list of the tools you use. It doesn't have to be big. It has to be finished, and it has to solve one small problem completely.
The name is unfortunate - it makes people sound like filings being pulled toward a magnet. You'll see it everywhere, so it's worth knowing, but nothing bad happens if you just call it the thing you give away.
The particular group of people you write for, and the subject you write to them about.
That's the whole thing. A niche isn't a business category or a market sector - it's the answer to two questions. Who is this for, and what is it about.
The word causes more trouble than it's worth for anybody starting out. "Pick a niche" sounds like choosing from a list somebody else already wrote, which is exactly why people sit looking at a blank page. In practice you rarely pick one. You notice which one you have been standing in for years.
Narrower is usually better, which feels backwards. "Gardening" is a subject. "Getting a first raised bed through its first summer" is a niche, and the person in that situation recognizes themselves in it.
The share of people who opened an email, as the email program counts it.
It's less reliable than it looks. Some email apps, including Apple Mail, load emails in the background whether anybody reads them or not, and those count as opens too.
Someone choosing to join your list.
They type their email address into a box, click the button, and they have opted in. The word simply means they asked to be there rather than being added by you.
You'll also see it used as a description of things: an opt-in page is a page whose job is collecting addresses, and an opt-in form is the box and button that collect them.
The opposite matters more than it sounds. Adding people who never asked - from a contact list, a business card, a purchased file - is not opting in, and it's the difference between an email list and a spam complaint.
One dot on a screen. It's the unit images are measured in.
An image described as 300 x 250 pixels is 300 dots across and 250 down - a small, slightly wide rectangle, about the size of a credit card on most screens. A photo from your phone is far bigger, often 4,000 dots across or more.
The number matters when something asks for an exact size. A picture bigger than the space it's going into doesn't always shrink to fit - often you just see a piece of it at full size, which is how you end up with an ad showing somebody's shoulder.
Sometimes shortened to "px", which is what you'll see in the size boxes of design tools.
The line of text that shows next to or underneath the subject line in most inboxes.
If you don't write one, most email programs use the opening words of the email instead. That's usually fine and occasionally awkward.
An ad available to paying LeadsLeap members, which runs without needing credits.
It's the paid alternative to a credit ad. Where a credit ad costs you a credit per visitor - and credits cost you time - a pro ad runs as part of the membership.
Worth knowing the term because you'll see it in menus and in other people's advice. Nothing in this course needs one.
A Project is ChatGPT's word for a folder. It holds the chats, files and instructions for onesubject in one place, so you are not hunting back through old conversations. Free accounts can makethem.
A prompt is what you type into ChatGPT to tell it what you want. It can be one line or twenty. Thelonger and more specific it is, the closer the answer comes to what you had in mind.
Sending somebody automatically to a different web page.
You'll meet it as an optional setting: after someone signs up, you can send them straight on to another page - a thank-you page, or whatever you were recommending.
If you leave the setting empty, nothing is broken. The person simply stays where they are and sees the normal after-signup message.
The email address your emails go out from, and the one people see in the From line. In Systeme.ioit is set once in Settings and drops into every email you write. It has to be confirmed beforeanything will send from it.
The share of visitors to your page who sign up.
Twenty visitors and two signups is a signup rate of ten percent. Systeme.io works it out for you and calls it Conversion rate.
With small numbers it moves a long way on one person. One more signup out of twenty takes ten percent to fifteen.
One person on your email list.
That's the whole definition. Not a customer, not a lead, not a prospect. Somebody who gave you an address and can now hear from you.
They stay a subscriber until they unsubscribe, which they're free to do at any time, from any email you send.
Viewing other people's ads to earn credits.
An old word from the early internet that has stuck around in this corner of it. "Surf ten ads" means open ten ads and look at them.
At LeadsLeap a view has to last at least five seconds to count for anything, and the longer you look, the more credits it earns, up to one minute.
Paying somebody to email their list about your offer.
You pay a fee, they send an email to their subscribers with your link in it, and you hope some of them join your list. The name comes from your offer being the only thing in the email.
It's one of the most common ways beginners spend money online, and one of the easiest places to be sold something worthless - a list of addresses that never opens anything, or clicks that were never people. Judging one takes numbers you won't have for a while.
A label you attach to a contact so you can tell one group of people apart from another later on.
A tag does nothing by itself. It marks somebody - "downloaded the guide," "bought the course" - so that later you can write to everyone carrying that mark, or have something happen the moment a contact gets it.
You can put as many tags on one contact as you like, and take them off again.
A web address LeadsLeap gives you that points at one of your pages and counts who arrives.
Instead of sending people straight to your page, you send them through the track link. They land in the same place, and LeadsLeap has counted the visit on the way through.
Add a short ending to it, like /ad1, and LeadsLeap counts each ending separately. That's how you tell which ad sent somebody. Once a track link is made, it can't be pointed at a different page.
People visiting a web page.
That's all the word means. "Getting traffic" is getting people to look at something of yours, and one visitor is one person arriving on one page.
It sounds like a bigger, more technical thing than it is, and it borrows the language of roads and volume in a way that quietly turns people into a substance. Worth remembering that every unit of traffic is somebody with a phone in their hand, deciding within a second or two whether to stay.
The first email somebody gets after joining your list.
In this course it's the first email in your Systeme.io campaign, and it goes out the moment somebody confirms their address.
Nothing on this page is a strategy. It's just the vocabulary. When you're ready to start, Module 1 is where the course begins.
$17, BOUGHT ONCE
Module 4 - What to say to new subscribers
Module 5 - Your first twenty visitors
Module 6 - The sequence that runs without you
No subscription, no upsell, no reseller rights.