The first three modules are free
Someone finds you, has a look, and leaves. You'll never know who they were.
Unless you asked for their email address first. Then you can still be talking to them next year, and that is the whole of this course.
Modules 1, 2 and 3 are free to read.
Module 4 onward is $17, bought once.
No subscription, and nothing else to buy afterwards.
Here is the shape of it, whether or not anyone has put it to you this way before.
You find some way to get a person's attention - a post, a comment, an ad, a conversation. They go and look at whatever you were recommending. Most of them don't buy. That's true of every sales page ever built, and anyone quoting you an exact percentage is guessing.
Then they leave, and they're gone. You paid for that visit with money or with an hour of your time, and you got one chance at them.
So next week you do it again, with different strangers. Then again the week after that. Nothing you did in March is available to you in November.
That isn't a character flaw and it isn't a shortage of effort. It's the arrangement.
Send the visitor to a page of yours before you send them anywhere else. Offer something small and useful. Some people will give you an address and some won't - and the ones who do are still reachable tomorrow.
Now that same visit buys you something different. You can write to that person next week, next month, next year. You're not asking a stranger to make up their mind about you on the strength of one page.
And the list is yours. It isn't rented from a platform that can change its mind on a Tuesday. If the software you're using turns bad - puts its prices up, changes its rules, goes under - you take the addresses somewhere else, and the people on them never notice.
That one change is most of the difference between the people this works for and the people who quit.
One thing: a list of people who asked to hear from you, and a short run of emails that goes out automatically after they join.
That's it. Every module here serves that, and nothing else.
I'm not a marketer and I don't have a system. I bought a course.
Thirty-six chapters about LeadsLeap, and I read all of them. Some of it was fine. But it quoted numbers nobody could have measured, it promised money on a timetable, and a few of the methods it taught would have had me quietly breaking the rules of sites I'd want to keep using.
But the worst of it was this. It started out teaching LeadsLeap, then switched to a completely different program without a word of explanation. One that isn't free.
I couldn't recommend it to anyone. I also couldn't unlearn the parts that were genuinely useful. So I wrote my own and left out everything I couldn't stand behind.
That's the whole of my authority here, and you should have it before you read any further: I'm a few steps ahead of you, not a hundred.
The first time you log into LeadsLeap you'll see a menu with more items on it than you know what to do with. This is where most people freeze, click around for twenty minutes, and never come back.
You need four of them. Everything else can wait until you have a working system to attach it to.
Page Manager - builds your opt-in page
List Manager - holds and emails your list
Link Tracker - tells you what is working
Ads and Credits - brings the visitors
PPC ad widget
Co-op link
Social review directory
Ad bar
Pro ads
Image hosting
Link rotator
Everything else on the menu
Four tools. Everything in the "Leave these alone" list works and has value. It just can't help you until you have something for it to point at.
Here's the part I checked before I wrote any of this, because it's the part the course I bought got wrong.
All four of those tools work on a free LeadsLeap account. Not a trial. Not free until you hit a limit and then a card is required. Free, with a ceiling.
The ceiling is this. On the free account you earn the traffic instead of buying it, which means you spend about half an hour a day viewing other people's ads to build up credits for your own. That's a real cost. It's time rather than money, and if you have more time than money it's the better trade, but I'm not going to pretend it's nothing.
There's a paid tier. It removes the daily viewing, and it does a few other things. I'm not going to bring it up again until Module 7, and when I do it will be with your own numbers in front of you rather than mine. By then you'll have six weeks of logged hours and you'll be able to work out whether it's worth it for you. Some people should upgrade. Some should keep going as they are.
That's a decision you can't make honestly today, so we're not going to make it today.
What you won't find here is a course that says free and then quietly needs a paid platform to work. That's what happened to me, and it's most of the reason this page exists. Modules 1, 2 and 3 are free, and they stay free. Everything after Module 3 comes as one $17 purchase. I'd rather you knew that here than found out in three weeks. The difference between that and what happened to me is that I am telling you now, and that the free three are a complete piece of work on their own - you'll have your one sentence, your giveaway, and a page that collects addresses before any money changes hands.
One module a week, for eight weeks. The reading is short on purpose. The building is what fills the week.
Module 1 - Why the list is the only thing you own The argument first, the software second. What actually happens to a visitor when you send them straight to an offer, and what happens instead when you ask for an email first.
Free · Read: 20 minutes · Build: 45 minutes
Module 2 - Something worth an email address Nobody hands over an email address for "free tips." What works is one specific thing that solves one problem in one sitting. This module is about making that thing, and making it small enough to finish.
Free · Read: 20 minutes · Build: about 3 hours
Module 3 - The page that asks One headline, one promise, one field, one button. You won't start from a blank screen - there are share codes that import a working page you can change the words on.
Free · Read: 20 minutes · Build: about 90 minutes
Modules 4 to 8 and the Resources page are $17 for all of it, bought once.
Same course, same voice.
Module 4 - Your first twenty visitors How the credit system works, how to write an ad someone actually clicks, and the daily half hour. Twenty visitors isn't a business. It's proof the machine is wired correctly, and it comes before the hard part on purpose.
Part of the $17 set · Read: 20 minutes · Build: 30 minutes a day
Module 5 - What to say to new subscribers The module people freeze at. They have subscribers and no idea what to write. We write the welcome email together, line by line.
Part of the $17 set · Read: 25 minutes · Build: 3-4 hours
Module 6 - The sequence that runs without you What arrives on which day and why the order matters. Then the automation that connects the page to the list to the emails, so it runs whether or not you're at the desk.
Part of the $17 set · Read: 25 minutes · Build: 3 hours
Module 7 - Reading your own numbers Three numbers, and how to tell a traffic problem from an offer problem - because the fix is completely different and most people guess wrong. This is also where the paid-account conversation lives.
Part of the $17 set · Read: 20 minutes · Build: 15 minutes, then 10 minutes a week
Module 8 - Month three The module nobody writes. The novelty is gone, the numbers are small, and the work is just work. What to do anyway.
Part of the $17 set · Read: 20 minutes · Build: ongoing
New to any of this? Start with the basics here.
Affiliate marketing, lists, autoresponders, landing pages, and the rest of the vocabulary. Definitions only, no strategy. Skip it if none of those words gave you pause.
Don't know what your list would be about yet?
What you could teach ➔
Ten questions about your working life. It gives you back a subject, the person it's for, and something you could give away. Free, about five minutes, no account.
Modules 1, 2 and 3 are free and they stay free. They aren't a sample - by the end of Module 3 you'll have something worth an email address, a page that asks for it, and a list catching what comes in.
Modules 4 to 8 and the Resources page are $17, bought once.
Not a subscription, and there's nothing else to buy afterwards.
$17, BOUGHT ONCE
Module 4 - Your first twenty visitors
Module 5 - What to say to new subscribers
Module 6 - The sequence that runs without you
No subscription, no upsell, no reseller rights.