A free course from Bob Caine

LeadsLeap Unlocked

I bought a course about LeadsLeap, read all 36 chapters, and found enough wrong with it that I rewrote the whole thing. What's left is an honest way to build an email list on one free platform.

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Last month I bought a course about LeadsLeap. Thirty-six chapters. I read every one of them, which I suspect puts me in a small minority of the people who bought it.

Parts of it were good. Better than most of what gets sold in this corner of the internet, the core argument was right, and a few chapters were genuinely useful.

And parts of it I would not put my name on.

It quoted statistics that don't exist. A three hundred percent lift here, a fourteen thousand percent return there - numbers with no source, stated as fact. It promised a specific dollar figure per subscriber as if that were a law of nature rather than a rule of thumb from a different industry in a different decade. It taught tactics that would get your account closed, and one that would get you banned from Reddit inside a week.

Then there was the part that made me sit back.

The whole system is built on the promise that LeadsLeap gives you everything you need for free. Module 1 walks you through it, the page builder, the autoresponder, the tracker, all of it, no cost. Then somewhere around Module 4, without a word of explanation, the instructions quietly switch to a different platform. A paid one. You don't find out until you've done the work and hit the wall.

I spent an afternoon looking for the connection I'd missed. There wasn't one. It was just wrong.

So I rewrote it.

What you'll find here is what's left after I took out the invented numbers, the tactics that create real risk, and the income math nobody can back up. It's shorter than what I started with. It's also true, which the original wasn't always.

I am 78. I don't have time to promote things I have to defend.

I'm not going to tell you this will make you money. I'll tell you what the system does, what it actually costs in hours, and how long it took me and let you decide whether that's a trade you want to make.

Is this for you?

This is for you if

This is not for you if

What you will actually build

One thing: an email list of people who asked to hear from you, and a short sequence of emails that goes out automatically after they join.

That's it. Every module here serves that single outcome.

Here's why it matters more than it sounds. Most people promoting something online send a visitor straight to a sales page. If that visitor doesn't buy - roughly ninety-seven out of a hundred won't - they're gone. You paid for that click with either money or an hour of your time, and you got one chance at them.

Capture the email first and the same click buys you something different. Now you can talk to that person next week, and next month, and next year. You're not asking a stranger to trust you in eight seconds. You're building something you own, that nobody can take away, that works whether or not any particular platform is still around in three years.

That one change is most of the difference between the people this works for and the people who quit.

You'll use four tools. Ignore the rest.

The first time you log into LeadsLeap you'll see a menu with more items on it than you know what to do with. This is where most people freeze, click around for twenty minutes, and never come back.

You need four of them. Everything else can wait until you have a working system to attach it to.

Two columns comparing LeadsLeap tools. Left: the four tools used in this course — page manager, list manager, link tracker, and ads and credits. Right: eight features to ignore until module 8.